LinkedIn
LinkedIn

Benedetto Abbate

SENIOR PRODUCT DESIGNER
Feel free to connect with me.
Constantly refining mastery
01
From Visual Arts to Interface Innovation

A Foundation Built on Design Mastery

With over 15 years of continuous education and exploration in the field of design, my journey began in the world of visual storytelling, through visual design, video editing, and VFX, gradually evolving into a focused passion for digital product design.

As a Full Stack Designer with 7+ years of hands-on professional experience in UX/UI design, I bring a deep understanding of user-centered interfaces and functional aesthetics.

My academic and self-driven path has shaped me into a highly versatile professional, blending creative direction with technical execution.

Today, I specialize in crafting intuitive, high-impact digital experiences using tools like Figma, Rive Animation, Spline and Framer, with almost 10 years of experience in WordPress, combining interface design with front-end implementation. My education has been a continuous engine, fueled by curiosity, refined by research, and driven by a commitment to build not just beautiful, but meaningful digital products.

UX Research & User Validation
A strong design starts with deep understanding. My UX process is rooted in structured user research, combining in-depth interviews, A/B testing, and behavioral analysis to uncover real needs and validate design decisions. I believe that every pixel should be the result of insight, not assumption. From creating testable prototypes to analyzing conversion funnels, my goal is to ensure each experience is both intuitive and data-backed.
UI Mastery & Motion Integration
I specialize in translating complex ideas into seamless and elegant interfaces. My proficiency in Figma is elevated through the integration of Rive animations and 3D micro-interactions using Spline, creating interfaces that are not only functional but alive. Every interface I design is carefully structured, scalable, and built with design systems that enhance usability and performance across platforms.
Visual Design with Communicative Impact
Visual storytelling is at the heart of my design philosophy. I bring high attention to composition, contrast, and rhythm to craft interfaces that speak clearly and powerfully. My visual design work bridges clarity with emotion, guiding users effortlessly while reinforcing brand identity. I approach each project with the intention to communicate, not decorate.
Environment Design & Creative Exploration
My creative curiosity extends beyond interface design into the immersive worlds of Blender and Unreal Engine. I find inspiration in environment and landscape design, exploring how space, light, and atmosphere shape user perception. This ongoing exploration feeds back into my digital product design work, giving me a unique spatial awareness and an experimental edge when designing digital experiences.
02
From Vision to Execution: Designing Digital Journeys Across Industries
Linkedin

Professional Experience

Ensuring Continuous System Feedback
In every project, I make sure users are constantly informed about what’s happening through clear visual cues. Whether it’s using Rive for microinteractions or simple state changes, I design interfaces where every user action receives immediate and relevant feedback.
Designing with Real-World Contexts in Mind
I create experiences that speak the user's language, using familiar patterns, intuitive iconography, and a clear information hierarchy. This bridges the gap between digital interfaces and real-world logic, making complex workflows easy to understand.
Empowering Users with Control and Freedom
By developing and maintaining robust design systems, I ensure visual and functional consistency across products. From typography to component behavior in Figma, this consistency helps users build trust and reduces cognitive friction.
Prioritizing Consistency Across Systems
By developing and maintaining robust design systems, I ensure visual and functional consistency across products. From typography to component behavior in Figma, this consistency helps users build trust and reduces cognitive friction.
Designing for Recognition Over Recall
I structure layouts and interfaces in a way that favors discoverability and recognition. Instead of making users memorize steps, I guide them with clear navigation, obvious CTAs, and intuitive decision paths—making the product easier and faster to use.
Senior Product Designer - DEAS S.p.A.
UX/UI Designer at Booma AI – BEAM Berlin Accelerator
UX/UI Designer for Creative and Communication Agencies
Visual Designer & Art Director for Marketing Agencies
At DEAS S.p.A., a prominent Italian cybersecurity company serving institutional clients such as the Italian Air Force, Italian Navy, and Sogei, I led UX/UI initiatives for highly confidential platforms. My focus was on designing secure, accessible interfaces for cybersecurity operations, ensuring compliance with strict usability and performance standards. I collaborated closely with developers and analysts to create user-centered solutions for mission-critical applications in the public sector.
2024 - Current
At Booma AI, a high-innovation startup supported by the German government and accelerated through BEAM Berlin, I worked as a UX/UI Designer on a logistics platform aimed at reducing friction in client–supplier interactions within the manufacturing sector. I was responsible for translating complex data flows into streamlined user journeys, designing scalable interfaces, and ensuring clarity across key touchpoints. My contributions focused on optimizing usability for both enterprise users and SMEs, leveraging rapid prototyping and user feedback loops to align with product–market fit objectives.
2022 - 2023
In my work with various design and communication agencies, I specialized in crafting intuitive and engaging web experiences. My role focused on full-cycle product design—from user research to wireframing, prototyping, and high-fidelity interfaces. I emphasized accessibility, responsiveness, and UX best practices, consistently aligning design decisions with client goals and end-user needs across multiple industries.
2018 - 2022
As a Visual Designer and later Art Director within marketing and advertising firms, I partecipated in the creative direction for digital and print campaigns. I developed visually compelling brand narratives through design systems, motion graphics, and advertising layouts. My work involved close collaboration with copywriters, strategists, and media planners to ensure cohesive storytelling and impactful visual communication across all touchpoints.
2016 - 2022

Would you be interested in having us on your venture?

Get started
03
Why choose us
Explore

Designing with Depth, Learning with Purpose

Growth-Focused

Lifelong Learning Attitude

Always seeking knowledge to strengthen my design foundations and broaden strategic thinking.
User First

Empathy as a Core Value

I shape interfaces grounded in real needs, behaviors, and emotional insight.
Resilient & Reliable

Consistency Through Experience

From freelance to enterprise, I deliver with care, autonomy, and responsibility.
Professional Years in Design Industry
1
+
Projects Delivered with Purpose
1
+
Tools & Methods Mastered
1
+
04
Testimonials

Lorem ipsum dolor sit amet

I’m not chasing titles, I’m building expertise that speaks through design itself.
Benedetto Abbate
Senior Product designers

Craft over status

Purpose-led growth

Depth through mastery

error: Content is protected !!