My first steps into the digital world opened up an entirely new way to express myself. What began as simple creative experiments quickly turned into a deeper interest in visual storytelling and design.
Early digital culture, visual media, and online communities shaped the way I approached creativity—giving me the tools and mindset to explore design as both a discipline and a language. Since then, visual design has remained one of my most natural and fulfilling forms of communication, helping me translate ideas into meaningful experiences.
My path into design didn’t follow a traditional route—it was built through a series of difficult choices, self-discipline, and a deep personal drive to create something meaningful.
In my early twenties, after realizing that the life I was living didn’t align with my purpose, I made a decision that would change everything: to dedicate myself, fully and without compromise, to becoming a designer.
Without formal training or a safety net, I chose to invest in my future by building it from the ground up. I supported myself by traveling across Europe, working on front desk receptions, and dedicating every spare hour to study. I learned through online resources, free content, and any material I could find—often in cafés, libraries, or any space with a table and Wi-Fi.
Those early years were marked by sacrifice, resilience, and relentless commitment. Every small win—every client, every finished project—was a milestone earned through persistence. What started as a personal decision to change my life became a lifelong journey of continuous learning, driven by a passion for problem-solving and visual communication.
That journey didn’t just shape me as a designer—it shaped the person I am today.
Landing my first role as a visual and brand designer marked a pivotal turning point in my journey, more than just a professional milestone—it was the moment my self-taught efforts began to take tangible form.
I joined a Rome-based fashion store that operated primarily B2B, selling women’s clothing to boutique retailers across Italy and beyond. It was there that I began to understand what it meant to design with purpose, not just style.
I was entrusted with shaping the brand’s entire visual language. From art direction to campaign execution, I designed marketing assets that communicated not only the aesthetics of the product, but also the values and aspirations of the brand. I worked on seasonal product launches, promotional campaigns, and full-scale photo shoots—gaining hands-on experience in creative direction, lighting studies, and composition. Surprisingly, knowledge I had previously explored through 3D software like Blender helped me understand how light behaves in real-world environments, enhancing the way I approached photography and product presentation.
In parallel, I began my first steps into web design. I was involved in redesigning and optimizing the company’s e-commerce platform, where I started applying the UX principles I was studying independently. Understanding user flows, information hierarchy, and responsive design became part of my daily thinking—bridging the gap between what I was learning and how I could apply it to solve real problems.
This experience marked the beginning of a new mindset: one where design was not just visual, but strategic—an essential part of how a business communicates, grows, and connects with people.
My experience working on an e-commerce platform didn’t just expand my skill set—it fundamentally shifted my perspective on design.
I discovered a genuine interest in how people interact with digital interfaces, and how thoughtful design can influence behavior, improve usability, and support real business objectives. It was at that moment I understood I didn’t want to limit myself to visual design alone—I wanted to become a product designer.
Driven by this clarity, I began accepting web design roles within communication agencies, collaborating across a variety of industries and client profiles. I operated as an individual contributor, designing and delivering user-centric websites that aligned with both aesthetic and functional goals. In many of these contexts, the absence of dedicated front-end developers led me to take ownership of the end-to-end implementation using CMS platforms like WordPress. This hands-on responsibility allowed me to connect design intent with execution, refining my understanding of feasibility and performance.
What defined this phase of my journey wasn’t just the variety of projects—it was my mindset. I treated each assignment as a learning opportunity, devoting time outside of work to deepen my knowledge in UX/UI design, product thinking, usability heuristics, and interaction patterns. I read books, followed case studies, practiced with tools, and consistently sought ways to bring more clarity, empathy, and purpose into my work. It was the start of a long-term commitment to digital product design—rooted in curiosity, independence, and continuous evolution.
Moving to Berlin marked a turning point in my professional journey. I had one goal in mind: to immerse myself in an innovative and fast-paced environment where I could apply and refine my design skills within real-world startup dynamics
I joined a government-backed startup accelerator, where I worked as a UX/UI Designer in a cross-functional team, collaborating with developers, product managers, and founders. This environment was competitive, multicultural, and innovation-driven—exactly the kind of challenge I was seeking.
During this experience, I began to approach design with a new level of structure and intent. I embraced Figma as my primary tool, learning its full potential to prototype, iterate, and collaborate. At the same time, I enrolled in a specialized UX/UI Bootcamp, which gave me the opportunity to systematize my practice, and deepen my understanding of user-centered methodologies, design thinking, and usability heuristics. Working under pressure, with clear KPIs and rapid delivery cycles, pushed me to grow—not only as a designer, but as a communicator and collaborator.
This foundational growth opened the door to my current position at a leading cybersecurity company in Italy, where I contribute to the design of digital products for clients of national and governmental importance. Here, I’m applying everything I’ve learned in a high-trust environment, where attention to detail, consistency, and security are crucial. From fast iterations in startups to structured, enterprise-level work—this transition has helped me consolidate both my technical and strategic competencies in product design.
Although I’m deeply grateful for the opportunities and growth my current role continues to offer, I feel a strong calling to explore environments that place digital product design at the heart of innovation.
I’m particularly drawn to companies that are product-led, research-informed, and focused on long-term impact. My ambition is not tied to managerial roles at this stage of my career. Instead, I’m committed to growing as a highly specialized individual contributor—one who brings both technical precision and creative insight to the table.
My goal is to sharpen my expertise in advanced UI design, with a strong focus on interaction, usability, and the bridge between design and development. I believe that the true power of design lies not only in aesthetics, but in systems thinking, accessibility, and the ability to ship experiences that genuinely improve users’ lives. Whether it’s through rich micro-interactions with Rive or immersive 3D elements with Spline, I want to contribute to building digital products that feel thoughtful, intuitive, and alive.
Looking ahead, I seek to work within teams that value deep collaboration, continuous iteration, and craft at every level of the design process. My vision is to keep learning, remain hands-on, and become a reference point for UI excellence and cross-functional contribution—designing not just with tools, but with intent, clarity, and empathy.
