A true passion in professional growth_

My daily routine include case studies's reading, research in new trends and technology updates, watching videos on the internet in the constant research of improvement
My personal Tools's choice
Never forget where we came from!

How it started my career in design, what inspired me to take this profession

We go back to the early days of high school—when the moment I walked through the door, connection and creativity were already in motion. Those were the formative years where a strong sense of community began to take shape, and the environments I was part of started influencing me deeply. It was during that time that art, design, and the power of shared experiences began to play a meaningful role in my personal and creative growth.
Design as Language
I see design as a form of communication—clear, intentional, and deeply human—crafted to connect people and ideas.
Solving Through Empathy
Every interface I create begins with understanding real needs. Design should solve problems, not just decorate them.
Driven by Purpose
I'm committed to designing products that serve a purpose, improve experiences, and leave a meaningful impact on users' lives.
Designing with Purpose, Growing with Intention_

A Lifelong Pursuit of Purposeful Growth

For over two decades, I’ve been dedicated to a path shaped by curiosity, discipline, and a clear sense of direction.
From early creative exploration to a focused career in design, every step has been part of a consistent pursuit: to grow, to learn, and to create meaningful work that reflects both passion and purpose. My journey is not defined by a single moment, but by a continuous commitment to evolve—professionally and personally—through design, collaboration, and real-world impact.

Where everything started.

My first steps into the digital world opened up an entirely new way to express myself. What began as simple creative experiments quickly turned into a deeper interest in visual storytelling and design.

Early digital culture, visual media, and online communities shaped the way I approached creativity—giving me the tools and mindset to explore design as both a discipline and a language. Since then, visual design has remained one of my most natural and fulfilling forms of communication, helping me translate ideas into meaningful experiences.

  • Understanding Web Layout with Myspace | Customizing Myspace profiles introduced me to the fundamentals of layout, structure, and visual composition—sparking my curiosity for how digital interfaces are built.
  • First CMS Experiences: Joomla & Altervista | Using Joomla and Altervista gave me hands-on exposure to content management systems and the excitement of bringing self-made websites to life on the web.
  • Graphic Design Foundations with GIMP | GIMP was my first design tool, where creating posters and digital art for friends became both a creative practice and a personal form of connection.
  • Media Composition Through Sony Vegas | Recording and editing gameplay with Sony Vegas helped me explore digital storytelling, combining music, video, and rhythm into early media compositions.

Design is decisions.

My path into design didn’t follow a traditional route—it was built through a series of difficult choices, self-discipline, and a deep personal drive to create something meaningful.

In my early twenties, after realizing that the life I was living didn’t align with my purpose, I made a decision that would change everything: to dedicate myself, fully and without compromise, to becoming a designer.

Without formal training or a safety net, I chose to invest in my future by building it from the ground up. I supported myself by traveling across Europe, working on front desk receptions, and dedicating every spare hour to study. I learned through online resources, free content, and any material I could find—often in cafés, libraries, or any space with a table and Wi-Fi.

Those early years were marked by sacrifice, resilience, and relentless commitment. Every small win—every client, every finished project—was a milestone earned through persistence. What started as a personal decision to change my life became a lifelong journey of continuous learning, driven by a passion for problem-solving and visual communication.

That journey didn’t just shape me as a designer—it shaped the person I am today.

  • Art Direction in Advertising, studying History of Graphic Design, influenced by The Designers Republic and Nevill Brody, especially for my gaming background.
  • Developing my passion for landscape Design in Blender.

First Steps into the Industry

Landing my first role as a visual and brand designer marked a pivotal turning point in my journey, more than just a professional milestone—it was the moment my self-taught efforts began to take tangible form.

I joined a Rome-based fashion store that operated primarily B2B, selling women’s clothing to boutique retailers across Italy and beyond. It was there that I began to understand what it meant to design with purpose, not just style.

I was entrusted with shaping the brand’s entire visual language. From art direction to campaign execution, I designed marketing assets that communicated not only the aesthetics of the product, but also the values and aspirations of the brand. I worked on seasonal product launches, promotional campaigns, and full-scale photo shoots—gaining hands-on experience in creative direction, lighting studies, and composition. Surprisingly, knowledge I had previously explored through 3D software like Blender helped me understand how light behaves in real-world environments, enhancing the way I approached photography and product presentation.

In parallel, I began my first steps into web design. I was involved in redesigning and optimizing the company’s e-commerce platform, where I started applying the UX principles I was studying independently. Understanding user flows, information hierarchy, and responsive design became part of my daily thinking—bridging the gap between what I was learning and how I could apply it to solve real problems.

This experience marked the beginning of a new mindset: one where design was not just visual, but strategic—an essential part of how a business communicates, grows, and connects with people.

  • Refining Visual Design for Real-World Impact - Worked daily on marketing campaigns and product placement, improving my visual design and photo retouching techniques for digital and print materials.
  • Transitioning to a More Personal Design Workflow - Moved from Adobe Suite to Affinity Suite, embracing tools that better matched my creative flow and improving my speed and consistency in production.
  • First Practical Experience in UX and Web Design - Initiated my UX journey by contributing to the redesign of a live fashion e-commerce platform, applying core web design principles to a real business case.

From Web Aesthetics to Product Thinking, Where interface design became a long-term direction

My experience working on an e-commerce platform didn’t just expand my skill set—it fundamentally shifted my perspective on design.

I discovered a genuine interest in how people interact with digital interfaces, and how thoughtful design can influence behavior, improve usability, and support real business objectives. It was at that moment I understood I didn’t want to limit myself to visual design alone—I wanted to become a product designer.

Driven by this clarity, I began accepting web design roles within communication agencies, collaborating across a variety of industries and client profiles. I operated as an individual contributor, designing and delivering user-centric websites that aligned with both aesthetic and functional goals. In many of these contexts, the absence of dedicated front-end developers led me to take ownership of the end-to-end implementation using CMS platforms like WordPress. This hands-on responsibility allowed me to connect design intent with execution, refining my understanding of feasibility and performance.

What defined this phase of my journey wasn’t just the variety of projects—it was my mindset. I treated each assignment as a learning opportunity, devoting time outside of work to deepen my knowledge in UX/UI design, product thinking, usability heuristics, and interaction patterns. I read books, followed case studies, practiced with tools, and consistently sought ways to bring more clarity, empathy, and purpose into my work. It was the start of a long-term commitment to digital product design—rooted in curiosity, independence, and continuous evolution.

  • Learning Through Real-World Case Studies - I dedicated hours to studying UX/UI case studies on Medium, gaining insight into real product decisions and user-centered thinking.
  • Creative Expression Through Interface Design - This was the moment I fell in love with UI—not just for its beauty, but for its ability to communicate and shape product identity.
  • First Encounters with Real User Feedback - I began speaking with users directly, learning how to listen, ask the right questions, and translate feedback into meaningful design decisions.

From Startups to Cyber Security: Where Craft Meets Challenge - Designing in complex, multicultural and high-stakes environments

Moving to Berlin marked a turning point in my professional journey. I had one goal in mind: to immerse myself in an innovative and fast-paced environment where I could apply and refine my design skills within real-world startup dynamics

I joined a government-backed startup accelerator, where I worked as a UX/UI Designer in a cross-functional team, collaborating with developers, product managers, and founders. This environment was competitive, multicultural, and innovation-driven—exactly the kind of challenge I was seeking.

During this experience, I began to approach design with a new level of structure and intent. I embraced Figma as my primary tool, learning its full potential to prototype, iterate, and collaborate. At the same time, I enrolled in a specialized UX/UI Bootcamp, which gave me the opportunity to systematize my practice, and deepen my understanding of user-centered methodologies, design thinking, and usability heuristics. Working under pressure, with clear KPIs and rapid delivery cycles, pushed me to grow—not only as a designer, but as a communicator and collaborator.

This foundational growth opened the door to my current position at a leading cybersecurity company in Italy, where I contribute to the design of digital products for clients of national and governmental importance. Here, I’m applying everything I’ve learned in a high-trust environment, where attention to detail, consistency, and security are crucial. From fast iterations in startups to structured, enterprise-level work—this transition has helped me consolidate both my technical and strategic competencies in product design.

  • UX Mastery Through Research & Feedback - I refined my UX approach by focusing on structured user research and implementing A/B testing to validate real user needs and behaviors.
  • Figma Expertise & UI Specialization - Mastering Figma became key to my workflow, allowing me to express creative precision and build scalable, high-quality interfaces with confidence.
  • Thriving in Cross-Functional, Multicultural Teams - Working across borders with developers, PMs, and stakeholders sharpened my communication skills and ability to collaborate in high-performance environments.

Shaping My Future: Craft, Collaboration, and Continuous Growth - Pursuing technical depth, innovation, and meaningful contribution

Although I’m deeply grateful for the opportunities and growth my current role continues to offer, I feel a strong calling to explore environments that place digital product design at the heart of innovation.

I’m particularly drawn to companies that are product-led, research-informed, and focused on long-term impact. My ambition is not tied to managerial roles at this stage of my career. Instead, I’m committed to growing as a highly specialized individual contributor—one who brings both technical precision and creative insight to the table.

My goal is to sharpen my expertise in advanced UI design, with a strong focus on interaction, usability, and the bridge between design and development. I believe that the true power of design lies not only in aesthetics, but in systems thinking, accessibility, and the ability to ship experiences that genuinely improve users’ lives. Whether it’s through rich micro-interactions with Rive or immersive 3D elements with Spline, I want to contribute to building digital products that feel thoughtful, intuitive, and alive.

Looking ahead, I seek to work within teams that value deep collaboration, continuous iteration, and craft at every level of the design process. My vision is to keep learning, remain hands-on, and become a reference point for UI excellence and cross-functional contribution—designing not just with tools, but with intent, clarity, and empathy.

  • Deepen Every Phase of the Design Thinking Process - Aiming to refine my approach across research, ideation, prototyping, and validation to deliver meaningful, user-centered solutions.
  • Specialize in Advanced Tools like Rive and Spline 3D - Focusing on micro-interactions and immersive UI to elevate product experiences through cutting-edge design technologies.
  • Add Value Through Creativity, Empathy, and Technical Craft - Bringing not only ideas, but execution—blending innovation, human understanding, and precise design implementation within cross-functional teams.
Years of craft, learning, and meaningful contribution_

A Journey of Dedication and Design Impact

Through years of independent study, hands-on experience, and an unrelenting desire to grow, I’ve built a career rooted in purpose, curiosity, and technical excellence. From freelancing in visual design to contributing to fast-paced startups and enterprise-level teams, every project has added depth to my process and confidence to my path.
7+ Years
in Product Design
10+ Collaborations with Cross-Functional Teams
100% Commitment to Continuous Learning
3+ Global Work
Experiences
10000+ Hours of Self-Education
Transforming insights into impactful, user-centered designs._

Key Lessons I've Learned in User Experience Design

Over the years, I have learned that effective user experience design goes beyond aesthetics; it's about understanding user needs and behaviors, and crafting intuitive solutions. Through rigorous research, user testing, and continuous iteration, I’ve mastered the art of creating seamless digital experiences. Key lessons include the importance of empathy, the value of data-driven decisions, and the necessity of constant feedback loops. These principles have shaped my approach, ensuring that every product I design is both functional and meaningful to its users.
"Users don’t care about your product, they care about how your product solves their problems."
Benedetto Abbate
Lesson Learned
"Usability is not a luxury, it’s a necessity."
Benedetto Abbate
Lesson Learned
"The more user-centered the design process, the more successful the product."
Benedetto Abbate
Lesson Learned
With over 12 years of experience studying case studies, articles, and posts on social media, I am deeply grateful to the incredible community of Digital Product Design for their invaluable insights and inspiration.
"Good design is invisible to the user."
Benedetto Abbate
Lesson Learned
"Simplicity is the ultimate sophistication."
Benedetto Abbate
Lesson Learned
"Iterate often, refine continually, and never stop learning from users."
Benedetto Abbate
Lesson Learned
Function_

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That's a little summary of my path to professional design.

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